About Us

Established in 1999, Ceeda is widely recognised within the sector, wider media and by regulatory and governmental bodies as a leading source of authoritative and influential intelligence on the early years sector. 

Led by founder and managing director Dr Jo Verrill, Ceeda’s focus is on producing evidence and insight to inform early years policy and practice, both at a national level and within individual settings.

Nationally, Ceeda’s comprehensive and influential studies on childcare delivery costs and workforce challenges inform and influence not just policy, but also strategic decisions in settings up and down the country. Reports are often covered in the national print and broadcast media.

The research support and resources we provide settings on a day-to-day basis pave the way for continuous improvement and celebration of brilliant practice. 

We see every day, the impact that research can have when it is sound, timely, and accessible to decision makers - be it a key person acting on parent feedback about the care of one child, or the sector coming together to discuss workforce challenges identified in a major skills survey.   

We are proud to have been recognised in Nursery Management Today awards as being amongst the most influential in early years, and to see our work informing national policy debates at Westminster.